The New Online Marketing Paradigm: Finding Success with First Party Data

Hear from expert, practical privacy professionals on how you can keep your marketing strategy effective and compliant with new privacy requirements.

*Recorded prior to the Myna Partners rebrand: Formerly LevelUP Consulting Partners.

What you’ll learn:

  • How the online advertising ecosystem works, both now and in the near future
  • What significant changes are afoot that necessitate modifying your targeted advertising efforts
  • A review of Apple and Google’s existing and proposed updates affecting marketing strategies
  • How an emphasis on first party data may be key to the success of your future marketing campaigns

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