In the fast-paced and highly competitive quick service restaurant (QSR) industry, multinational enterprises with extensive operations face significant challenges in maintaining data privacy compliance. A robust Data Subject Access Request (DSAR) program is essential for enhancing customer trust and improving operational efficiency. By transparently handling personal data requests and streamlining processes, organizations can mitigate legal risks, avoid significant fines, and protect their reputation in the market.
introduction
As a global leader in the quick service restaurant industry, our client faced mounting pressure to ensure compliance with data privacy regulations worldwide. With thousands of locations spanning multiple countries, they were inundated with a backlog Data Subject Access Requests (DSARs) from customers seeking access to or deletion of their personal information. Despite implementing OneTrust and making changes to external systems, nonfunctional system connections and over-engineered processes led to operational inefficiencies and errors in request handling. Recognizing the urgency and potential regulatory risks, they sought Myna’s expertise.
THE CHALLENGE
- Backlog of thousands of overdue DSARs
- Nonfunctional system connections and over-engineered processes
- Lack of internal alignment and operational inefficiencies request handling
Our Approach
Developed from the ground up, our approach involves discovery of existing processes, identification of issues, desired future state practices, debugging, troubleshooting, adjustments to workflows and operations, and test plan development. We conducted workshop sessions with the client team’s internal stakeholders to gain further understanding of the privacy program operations.
Myna enhanced the current DSAR process by automating the requests in the OneTrust platform. To ensure efficient ingestion and outputting of data in a manner compliant with global regulations, we created customized response templates, workflows and subtasks, and integrated webforms into public facing websites. Once training sessions on newly enhanced operations were concluded, Myna assisted the client through the go-live of their newly developed processes.
Program Outcomes
- Comprehensive architecture of the DSAR integration, addressing immediate issues and ensuring future resilience
- Standardization for scalability and accommodation of new users, including external-facing webforms
- Effective action on the client’s backlog of 6,000-10,000 requests
- Streamlined manual efforts and decreased need for manual intervention through automation
- Automation of various compliance as pects, including Cookie Consent, Data Mapping, and IT Risk Management, aiding in the creation of a fully automated privacy program
